SEO isn’t isn’t just meant for big brands. Small businesses can benefit from it. In fact, 61% of CMOs acknowledge that search engines are an effective marketing channel.
Prior to purchasing a product or visiting businesses, people tend to research online.
WordPress is one of the best platforms to build a website. One of the few problems you can face in WordPress is slow speed. A slow site can repel most of the traffic and cause you to lose probable customers. The first time an individual visits a website, there is only a limited time to capture their attention. Slow speed in loading the interface is an absolute disappointment. The customer’s responsiveness reduces directly with the amount of time a page takes to load. To increase user response and drive more traffic, it is imperative to speed up your WordPress site.
While a good landing page can help you achieve your marketing goals, a bad landing page, on the other hand, can adversely affect your site’s conversion rate. Once a visitor lands on your landing page, in order for them to convert, you need to make a good first impression and thus, for this to happen you need to follow some basic guidelines.