While a good landing page can help you achieve your marketing goals, a bad landing page, on the other hand, can adversely affect your site’s conversion rate. Once a visitor lands on your landing page, in order for them to convert, you need to make a good first impression and thus, for this to happen you need to follow some basic guidelines.
To start off, you need to design a simplistic and clutter-free landing page that is aligned with your marketing campaign. The next step includes writing concise and benefit-focused content, followed by a clear CTA that tells the user what action you want them to take – filling in a contact form, subscribing to your email list, liking and following you on social media etc. These are just a few of the basic fundamentals to create a perfect landing page. However, there are a few more that you need to adhere to.
The below-mentioned infographic covers the basic anatomy of a high-converting landing page. This infographic gives you a comprehensive overview of the important landing page components that you need to make use of when creating a landing page. By following these guidelines you will be able to create a landing page that stands out from the rest and appeals to your target audience, thus helping you drive more targeted leads resulting in a higher conversion.
When creating a landing page for your website you need to make sure that all of these key elements are implemented in a systematic way. Therefore, take a look at this infographic and for further reference, you can also print this infographic for free. Moreover, you can also refer to this best practices landing page guide for more information about these key landing page elements.
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The Anatomy Of A (Perfect) Landing Page [Infographic] by the team at LeadForest